It’s the leading salon brand created specifically for men and the stylists they trust
WHAT IT IS
Styling gel with firm hold.
WHAT IT DOES
• The ultimate in holding power, Firm Hold Styling Gel is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine
• Superior in hold and shine and has a low pH to prevent drying of the scalp
• Non-flaking, alcohol-free and formula
BENEFITS
• Alcohol Free: Non-drying to scalp.
• Thermal Protectants: Protects hair during blow drying.
• PVP Copolymer: Provides body and fullness to the hair.
• Adds structure and body to the hair.
USAGE
Apply to towel-dried hair. Comb through and allow to dry naturally.